Simon Clements on logos, branding and mental health

The incredible Simon Clements is not only a lovely guy, and not only the genius behind the Little Paulie logo, but is also a fantastic voice for visual branding for the SMB market.

In this episode, we discuss mindset on your mental health, branding and logo issues that many small businesses don't know about and Simon's thoughts on how to go about a project.

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The evolution of "Little Paulie"

In the episode we talk about the fact that Simon designed the "Little Paulie" logo, so here is the evolution!

Listen and watch now!

Listen to the episode with Simon Clements wherever you get your podcasts from, and dont forget to hit subscribe! Here are two of the most popular platforms for your convenience:

Listen on Spotify

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Alternatively, and for the last time in full, watch on our YouTube Channel:


Thank you to our sponsors

The Activity Connector

Jesse of JLawrence Photography inclusive wedding photography:

The MentalTheft book:

Net Primates

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Thanks as usual to Jesse for making the magic happen:

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